Orange MWC25

A pair of striking gates welcome you into Orange's flagship booth for Mobile World Conference 2025 in Barcelona. As a realtime datapiece they encapsulate all of the activity in their vast network. Giving a captivating glimpse into the complex and nuanced behavior devices across IoT and mobile portray. Both gates run realtime visuals driven by TouchDesigner and sensor input. Allowing us to give users the ability to sense the network and see its behavior change.

Driven by data, this interactive installation vizualizes the Orange network through its unique characteristics, including the number uf users, download volume, and transfer speed.

Dynamically, our predictive network anticipates and adapts to usage patterns, expanding while maintaining optimal performance.

Dynamically, our predictive network anticipates and adapts to usage patterns, expanding while maintaining optimal performance.

Touch the network to scale it up.

By working from the data towards a visual form, we could sculpt the piece into a seamless arch-like structure. Properties such as particle count, scale and color would be derived directly from a daily monitoring feed coming from the network itself.

Orange MWC25 LED gateway displaying orange and blue data artwork

Upward view of the Orange MWC25 LED gateway and flowing data artwork

Visitors beneath the Orange MWC25 illuminated gateway

Wide view of the Orange MWC25 booth and LED installations

Agency Dentsu Creative 

Client Orange 

Creative Coding Mickey van Olst 

Venue Mobile World Conference 2025 

AV Partner WOW Experience AV