Combining a hotel, offices, gardens and a museum, Genesis forms an architectural space which offers a new kind of urban experience in China.

Together with Wolf Olins we developed a visual tool which explores the Daoist philosophical notion of ‘wu wei’, advocating instinctive living, being in the moment and letting change flow. Through this exploration five visual states were developed, each unique and constantly changing. Generating unique works of art which formulate a living and connected brand.


Made for Genesis
Collaboration with Wolff Olins
Creative direction onformativeWolff Olins
Design & animation Mickey van Olst, Cedric Kiefer
Web-tool programming Henryk Wollik

Made as part of onformative

Received recognition by D&AD in 2017 in two categories