Combining a hotel, offices, gardens and a museum, Genesis forms an architectural space which offers a new kind of urban experience in China.

Together with Wolff Olins we developed a visual tool which explores the Daoist philosophical notion of ‘wu wei’, advocating instinctive living, being in the moment and letting change flow. Through this exploration five visual states were developed, each unique and constantly changing. Generating unique works of art which formulate a living and connected brand.





Made for Genesis 

Collaboration with Wolff Olins 

Creative direction onformative, Cedric Kiefer 

Design & animation Mickey van Olst, Henryk Wollik 

Received recognition by D&AD in 2017 in two categories

Made as part of onformative